Our Client Process

Each client has a unique set of needs, depending on a wide array of factors. We invest a substantial amount of time listening to our client’s specific needs and goals before making any recommendations. Although every situation is unique below is an overview of our process from start to finish:

• Find out what forms of advertising the client is involved in currently.
• Figure out the client’s budget.
• Do an evaluation of their website and redesign if necessary.
• Decide which products and services they would like to promote and the geography in which they would like to advertise.
• Look at the competition in their area and make a strategic marketing plan with a combination of online marketing services.
• Do a full evaluation of their business listings and reviews. Correct any listings with incorrect information and broken links. Enter business information into specific trade organizations and relevant directories.
• Do keyword research and build relevant landing pages if needed.
• Launch pay-per-click campaign and test different ads and landing pages through split testing.
• Continue testing pay-per-click campaign in order to find the best cost to conversion ratio through continuous testing of different long and short tail keywords and different ads.
• Use data from pay-per click campaign and start Search Engine Optimization.
• Continue testing and improving campaigns.