"Since the design of the new website our business through the website has been great. I have been giving quotes through our website three to four times a day and my phone has been ringing more, thanks to our placement on Google and the website. We appreciate what you have done for our business so much!"
Studies show that the advantage of a Television or video ad over a print or radio ad are that we remember 20% of what we hear, 30% of what we see, and 70% of what we hear and see.
Having a professionally produced online video to explain your unique features and benefits can help differentiate your business from the next, giving you the competitive edge to win over more customers. With YouTube becoming so popular over the last few years, consumers are accustomed to watching videos and are more likely to take time to watch a video then read your story.
Tips to Make Your Online Video Effective:
Be yourself and explain what differentiates you from your competition.
If you produce a product or offer a service then show what you do. For instance if you remodel homes show live video of a home being remodeled and speak to the qualities that differentiate you from your competition.
Keep the video within 30-90 seconds. This holds the persons attention. If you feel that this is not enough time then you can break the video into multiple segments.
Make sure your online video is optimized properly and listed in the appropriate places according to your industry. The goal of creating a searchable online video is maximum visibility. If a potential client cannot find you then it becomes ineffective.
If you are only producing one video, be sure to cover as many of your services as possible. You would not want a potential prospect to disregard you, because they didn’t realize you offered what they were looking for.
Make your video portable so that it can be emailed and shared with others who may have an interest in your product or services.
Search Transparency has worked with us to design our moving company a fabulous new website. Since the design of the new website our business through the website has been great. I am receiving 3 to 4 leads on jobs every day. They came along to our business at the most perfect time...Read More >
