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Where are my customers coming from?

Most first-time customers will visit your website before they ever visit your business, so it makes sense to design a website that prompts your customers to take a specific action. For example, the goal could be to have your customer make a purchase, fill out a form, or download an e-book.

It also makes sense to find out where your customers are coming from, because you can use this data to fine-tune your marketing efforts. For example, what search engine they used to find you, referral sources, clicked advertisement, etc. Google Analytics provides the easiest way to find this data, and the software is free.

Step 1: Have your webmaster setup any actions that you want to track as goals.

Step 2: Log into Google Analytics and click on “acquisition” and then “all traffic” in the left hand column.

Where are my customers coming from?

Step 3: Adjust your desired date range in the upper right hand corner.

Date range

Step 4: See where your leads are coming from. What you are seeing below is where each lead came from, and if they converted or not, along with the percentage of conversions for each source. You can customize these columns in any way you like.

If you have a question, please give us a call or fill out our contact form.

Lead conversions

How much am I investing to receive a lead online?

There are two easy ways to figure this out:

1. If you are paying a fixed price to advertise on a website, just divide the cost of that advertisement by the number of leads and/or sales you received. For example, if you invested $1000.00 per month for advertising and received 100 leads, your cost per lead would be $1000.00 / 100 = $10.00 per lead.
2. If you advertise on Google AdWords, you can connect your Google Analytics account with AdWords to see what your cost per lead is on a more detailed level. This will allow you to see the cost per lead of specific keywords you are bidding on. It will also help you determine where your most cost-effective lead generation sources are.

If you have a question, please give us a call or fill out our contact form.

Learn where customers are leaving your website

This can get detailed and complex, but let’s start with two simple data points that will give us a top line view of where your website may be having potential issues.

1. Bounce Rate: A bounce is when someone enters your website on a specific page, and then leaves without visiting any other pages. This usually means that your website wasn’t interesting enough to engage the person.
2. Exits: This is the last page someone visits on your website. An exit is not automatically bad, but if you are seeing a high percentage of exits consistently on certain pages, a deeper analysis may be needed.

Bounce rate

If you have a question please give us a call or fill out our contact form.

Quick Parts Training

If you or your staff are constantly answering the same questions via email, we are going to show you a way to make this process more efficient by implementing custom canned responses that are built into Outlook.

In a few short minutes, this video will teach you how to use Microsoft Outlook Quick Parts and save you lots of time.

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